Titan Law PLLC

Let’s face it. The biggest winner of the Super Bowl wasn’t a quarterback, a head coach, or even whoever actually did the halftime show (sorry, but did anyone even notice and/or care?). No, the true champion of the night was none other than TikTok’s golden girl, Alix Earle. While elite athletes were busy concussing each other for a championship ring, Earle effortlessly stole the spotlight—without even having to break a sweat.

The moment she stepped foot into the stadium, the game itself became secondary. Forget the play clock—Alix was running the algorithm. Dressed in an outfit that probably cost more than some players’ rookie contracts, she managed to trend faster than the first touchdown. The real MVP? Her social media team, who were undoubtedly working harder than the Eagles’ defensive line. Away from the event itself, she appeared in three separate campaigns leading up to the Big Game – for Poppi’s, Hellmanns, and Carl’s Jr.

All the talk, though, was about that Carl’s Jr. commercial for the “hangover burger.” Because nothing says “elite athleticism” like an influencer taking a slow-motion bite of a burger while men in pads and helmets risk long-term and debilitating post-concussive trauma in the background. Some say the ad was just nostalgic marketing, bringing back the “hot girl eats burger” trope. Others say it was a strategic move to ensure she had actual screen time during the game. Either way, the internet agreed—football was happening, sure, but Alix was the event.

By the time the confetti dropped, the Eagles technically won, but let’s be honest—Alix Earle was the real champion. She walked in an influencer, walked out a Super Bowl legend, and left the NFL scrambling to figure out how they got upstaged by a TikToker. Maybe next year they should just let her host the halftime show.

Crossing over to mainstream success? Let us help you. Contact us at blog@titanlawny.com.

Also, check out our new book, written with people like Alix (and the future Alixes) in mind: Legal Issues in a Digital World: A Practical Toolkit for Content Creators and Influencers.

Check out Good Morning America’s coverage: